Drake’s FOMO Arrives as a One-Hour Music Film After Weeks of Mystery

Drake’s Fear of Missing Out, known throughout its rollout as FOMO, arrived Tuesday night, September 15, as a roughly one-hour music film rather than a conventional album release. The project combines new songs, music videos, surreal scenes and appearances by Sexyy Red, Winnie Harlow and members of Drake’s family.

Drake spent weeks withholding the format and title’s meaning. He first teased FOMO through social media posts and family images before describing it as a “not so short film directed and scored by the family.” He later called the project “self-funded surrealism,” framing it as a personal, platform-driven experiment rather than a standard label campaign.

Pitchfork’s account of the finished film includes Drake on a speedboat, workout footage, a Brat T-shirt, new visual sequences and snippets of unreleased music. Rolling Stone Italy reported that the film also includes appearances by Sandi Graham, Drake’s mother, and new material involving Don Toliver and Yeat. The project was directed by Theo Skudra, Liam Macrae, Jake Schreier, Zong Li and Glenn Michael, according to that report.

The release also became a distribution story almost immediately. Rolling Stone Italy reported on September 16 that the YouTube presentation had been made private after the premiere. No public explanation for the change has been confirmed, so the motive should not be treated as established fact. The film’s availability on other platforms also requires caution: pre-release reporting listed YouTube, Spotify and Apple Music as intended destinations, but the central confirmed event is the September 15 premiere.

FOMO follows Drake’s three-album release in May, when he issued Iceman, Habibti and Maid of Honour at the same time. That package contained 43 tracks and more than two and a half hours of music, giving Drake one of the densest release schedules of his career. FOMO shifts the emphasis from volume to presentation, using ambiguity, a timed premiere and temporary access to make the release itself part of the entertainment.

The news value is not simply that Drake made another visual project. It is that one of pop’s biggest artists is treating the platform event, the reveal and the possibility of missing the first screening as part of the work. Whether FOMO becomes a permanent film, a collection of separate videos or a one-night artifact remains unresolved.